LADA

LADA is a legendary Russian automotive brand manufactured by AvtoVAZ (formerly VAZ), a state-owned company. The first vehicles produced by AvtoVAZ were created with technical assistance from Fiat and were initially marketed under the Zhiguli name. The LADA brand emerged in 1973, at first focusing on overseas markets, and by the 1990s became AvtoVAZ’s main brand for all markets.

From January 2021 to May 2022, LADA was part of the Lada-Dacia business unit together with the Dacia brand, managed by Renault. The French company began providing technical assistance to AvtoVAZ in 2008 after acquiring a minority stake, and took control of the brand in 2016. In 2022, LADA returned to Russian state ownership.