LANCIA

Lancia Automobiles S.p.A. is an Italian car manufacturer with a rich history, founded by Vincenzo Lancia in 1906 and joining the Fiat Group in 1969. The company is renowned for its distinctive vehicles and strong rally heritage. Today’s Lancia models are positioned as a more luxurious alternative to similar cars in the Fiat range, upon which they are based. One of the brand’s trademarks is the use of Greek alphabet letters as model names.