KAWASAKI

On October 1, 2021, the Motorcycle & Engine Company of Kawasaki Heavy Industries, Ltd. became an independent subsidiary named Kawasaki Motors, Ltd. The history of Kawasaki Heavy Industries began with its founder Shozo Kawasaki and the company’s roots in shipbuilding, guided by the philosophy “we shall contribute to the nation with technologies.” Under the leadership of its first president, Kojiro Matsukata, the company grew into one of Japan’s major industrial groups, expanding into shipbuilding, rolling stock and aircraft manufacturing, shipping, steelmaking, and publishing.

Kawasaki’s motorcycle and engine business originated from Kawasaki Aircraft Co., Ltd., utilizing expertise in aircraft engine manufacturing. In 1960, Kawasaki Aircraft merged with Meguro Manufacturing Company, which had been producing large motorcycles since 1924. This integration led to the creation of iconic models like the W1 and Z series, combining the technological strengths of both companies. Thanks to Meguro’s legacy, Kawasaki is now considered one of the world’s oldest motorcycle manufacturers.

Kawasaki made a significant breakthrough in the US market in 1966, establishing a strong brand presence. In 1972, the company achieved outstanding success with the legendary Z1 model, developed through collaboration between the US and Japan, and innovative American-style marketing. In 1973, Kawasaki became the first in the industry to launch personal watercraft (PWC), and in 1974, it opened its first US factory in Lincoln, Nebraska. In 1988, the company introduced the off-road four-wheeler (MULE), pioneering these markets worldwide.

The slogan “Let the good times roll” became a hallmark for Kawasaki, encouraging customers to enjoy a lifestyle with motorcycles rather than focusing solely on technical specifications. Today, Kawasaki Motors, Ltd. has redefined its mission as “Working for the happiness and joy of all those whose lives Kawasaki touches,” contributing to the well-being of all stakeholders. The brand symbol, the River Mark, is inspired by the Chinese character for “Kawa” and embodies the company’s founding principles.

Kawasaki motorcycles never compromise on performance or beauty, reflecting the founders’ passion for art and an enduring pursuit of elegance. Even in an era of revolutionary change, such as the shift to carbon neutrality and autonomous vehicles, Kawasaki Motors remains committed to bringing happiness and inspiration to all its customers and partners, combining tradition with groundbreaking technology.