KEEWAY

Keeway is more than just a combination of two words — it is a symbol of freedom, adventure, and limitless possibilities that the new generation of motorcyclists seeks. The "Key" in Keeway represents the key to unlocking one’s potential and discovering new horizons. The "Way" is the road ahead, the journey where everyone faces new challenges and overcomes themselves. Keeway Group’s motorcycle brands (Keeway, MBP, and Benelli) are present in 98 countries worldwide, and with the bicycle division included, in more than 100 countries. Our immediate goal is to strengthen our market position and then continue expanding into new regions. To achieve this, we are launching a large-scale global advertising campaign starting in 2024 to increase the recognition of our brands. This approach will allow us to secure a stronger position and achieve greater global awareness in the market.