LAND ROVER

Land Rover is a British luxury SUV manufacturer whose vehicles are synonymous with the elegance of English country estates and true off-road capability. Since the creation of the first model in 1948 by brothers Spencer and Maurice Wilks, inspired by the military Jeep, the brand has become a symbol of versatility and ruggedness. Early Land Rovers were simple in design but perfectly suited for tough working conditions.

Over the years, the brand’s vehicles have become more powerful, comfortable, and refined. The legendary Range Rover, introduced in 1970, elevated the brand by combining luxury with outstanding off-road performance. Land Rover officially entered the U.S. market in 1987, and the growing popularity of SUVs in the 1990s further strengthened its position. Throughout its history, under various owners—from British Leyland and BMW to Ford and now Tata Motors—Land Rover has maintained its unique identity.

Today, Land Rover produces premium SUVs that blend exceptional comfort, innovation, and legendary off-road capability, from the luxurious Range Rover to modern models like the Discovery, LR4, and Evoque.